We are excited to inform you about the latest update from Google Ads that brings forth valuable enhancements to campaign management. Recently, Boris Beceric highlighted one of the newest features on LinkedIn, labeling it as “ONE OF THE BEST NEW GOOGLE ADS FEATURES” that can significantly aid during sales periods.
What he said in his post is this:
This update introduces the ability to add three campaign-level headlines and two campaign-level descriptions. Moreover, users now have the option to schedule headlines and descriptions to run at specific times or pin them to particular positions within their campaigns.
Here’s a quick guide on how to implement these features:
- Click on the icon of the campaign.
- Navigate to the assets dropdown in the section menu and click on assets.
- Select the “associations” table view.
- Click on the filter icon, then choose to filter by all asset types, headlines, or descriptions.
- Click the “+” button.
- Choose the campaigns to apply the headlines or descriptions.
- Add your desired headline or description in the text box.
- Optionally, use the pin icon to lock specific headlines or descriptions in position.
- For advanced options, click on “advanced options” to set scheduling details.
- Start date: Select “none” for immediate scheduling.
- End date: Select “none” for indefinite scheduling.
- Save your changes.
It’s important to note that. while not everyone may have access to these shiny new features just yet, those who do are seeing them labeled as NEW and BETA.
Why is this development significant, you may inquire? Imagine the ability to integrate three campaign- level headlines and two descriptions, meticulously curating them for maximum impact and even scheduling their deployment for optimal effectiveness. These functionalities are not merely advantageous during promotional endeavors but also invaluable for ongoing experimentation and
refinement.
In conclusion, the evolution of Google Ads represents a pivotal moment in the realm of digital
advertising—one that demands our attention and strategic embrace. Let us seize this opportunity to
elevate our campaigns to unprecedented levels of success.