Many business owners and SEO experts had a baffling afternoon on Friday, September 23rd. The reason being the roll out of a fix for the bug that caused a number of businesses to experience a drop in local rankings in the last month.
A local search expert uploaded a post on Twitter about this.
Referred to as the “Kansas” bug, it has been dropping some service area businesses in the middle of the USA —in Independence, Kansas in Google Maps / Google My Business.
However, thanks to the recent fix rolled out by Google, some of the businesses have recovered their local rankings, albeit not as they were before the shakeup.
Why this matters —It’s always nice to know it wasn’t you when it was them.