Google has sent advertisers using Google’s Local Service Ads program stating soon their ads will be shown on Google Maps.
Here is the Mail:
Hi there,
We wanted to let you know that we’re launching ads on Google Maps to help advertisers like you get more leads. This current launch is limited to the iOS version of the Google Maps mobile app.
We’ll use your business’ existing ad data and user reviews on Google Maps to create these ads. You don’t need to share any additional data or details with us.
The billing and pricing for these new ads will remain the same as what they currently are for Search ads. You’ll only be charged for qualified leads, and your existing bids will be used.
No action is required on your part, but if you do not want your ads to show up on Google Maps, you can stop your Local Services ads. Please note that this will also stop your ads on Search.
Sincerely,
The Local Services Ads Team
Though the launch is limited to the iOS version of the Google Maps mobile app, it is expected it will be rolling out on the Android version too soon. If you wish to opt out of this, you will have to stop running your Local Search Ads.
Several advertisers are unhappy with this launch, as the possibility of Maps clicks and clicks coming from the search results getting converted into leads is less.
Everything You Need to Know About the Local Service Ads
Local Service Ads– With Google’s Local Service Ads (LSAs), you only pay for customers — not clicks. It helps you show up when local customers search for your services and build confidence with a Google badge. They offer a prominent and informative way for businesses to advertise their services.
Eligible Industries for LSA:
- Electricians
- Plumbers
- Lawyers
- Accounting Firms
- Dentist
- Preschool
- Yoga Studio
- Child Care
LSA is beneficial for any business that caters to a local clientele. When someone searches for local services like plumber near me or locksmith services, LSAs might appear at the top of the search results in a designated area.
Benefits of LSA:
- It can help you attract more local customers to your business.
- It helps you stand out from the competition.
- It inspires confidence in you to grow your brand.
- It helps connect locally with your customers.
- You only have to pay for leads.
Reasons Advertisers Might Not Want Their Ads on Maps:
- They will have limited control over the ads.
- The potential for unqualified leads will increase.
- It leads to more clicks without necessarily converting to customers.
However, LSA ads can be a valuable tool for local service providers to reach potential customers actively searching for their services. However, it’s crucial to track the results of your LSA campaigns on Maps to see if they generate qualified leads and conversions.