The PPC “Dirty Secret” That No One Talks About – When it comes to PPC marketing, performancebased marketing alone is not important, brand awareness requires equal attention.

Google Ads deprecated content exclusion for mobile app games & some more updates were announced by Facebook & Google.

Though U.S. search spend in the year 2018 increased by 19% the share of digital ad spend shows a downfall yet again.

You can expect some big changes in the Facebook audience network placement. Category exclusion will no longer be included in the audience network in favor of 3 more generic “Inventory Filters”.

The 2019 Microsoft Advertising Summit Review: Key Takeaways, Emphasis on Microsoft Audience Network, Shopping Updates, New Management Tools, Developing Differentiators & Automation.

In a new move, Amazon added negative keywords to Sponsored Brand Ads for both, Seller Central advertisers and Amazon Advertising advertisers.

Google announced new ad formats and shopping campaign innovations, offering brands to connect with customers & grow business, at Google Marketing Live.

Google announces two new solutions that make it simpler for businesses to get started on YouTube.

Google Marketing Live 2019: A take on all the major announcements made at the marketing conference.

Google is expanding your shopping ads to additional Google platforms. Your standard shopping campaign is now eligible to appear on YouTube and Google Discover.

Know everything announced at Google Marketing Live 2019.

A guide to approaching rising Google brand CPC. Know how to manage rising CPC of branded keywords in Google Ads.

Use Targeting Technology Buyers in Linkedin Ads with the new Interest Targeting.

Google adds new recommendations to optimization score in Google Ads to help you achieve your business goals faster.

Know the three major themes from the Google Marketing Live 2019 and what they might mean for marketing programs.

Good news for marketers, Google Ads now lets you sort your campaigns with a click.

Learn the top 10 trends in digital advertising in 2019 with this interesting infographic.

Google is switching target search page location & outranking share to target impression share by the end of the month.