Google is significantly expanding its AI Mode in both capabilities and availability. The search engine giant is now testing this feature publicly with a limited number of U.S. users and has removed the waitlist, allowing any U.S. resident aged 18 or older to opt in immediately.
Key Developments
1. Public Testing of AI Mode
Google has started testing AI Mode “in the wild,” meaning users no longer need to enroll via Search Labs to access it. According to Google’s Soufi Esmaeilzadeh, a small percentage of U.S. users will begin to see an AI Mode tab directly in their search interface. Feedback collected during this phase will help improve the experience.
2. No More Waitlist
Previously available only to select individuals, AI Mode is now open to all users in the U.S. who are 18 or older. Interested users can opt in without restrictions.
3. New Feature: Product and Place Cards
- Google introduced product and place cards in AI Mode results.
- Products are sourced from the Google Shopping Graph.
- Places are drawn from Google Business Profiles.
- Users can view details such as ratings, reviews, hours of operation, pricing, images, promotions, shipping options, and local inventory.
4. New Feature: History Panel
A “history” tab has been added, enabling users to revisit past searches and continue from where they left off. This enhancement supports a more seamless and consistent search experience.
Here are some images showing it in action:
In addition, Google has introduced a “history” panel, allowing users to view previous queries and pick up
where they left off.
And of course, this can be a concern – but this is where things are headed:
And there is some early feedback.
While these innovations bring new convenience and personalization to search, they also raise questions about user data and algorithm transparency—key areas to watch as AI Mode continues to evolve.