Google My Business, which has been rechristened as Google Business Profile, now has a new feature that will allow businesses to mark a product as “Special”. This feature, which was recently rolled out by Google, appears in the Products section and takes the product marked as “special” right to the top of the products in a business’s Google Business Profile listing.

Here’s a look at what the product section looks like now:

The Google Business Profile Products Section Settings displays the option to “Mark as Special.” It clearly states that “Products marked Special are shown at the top of the page.”

What Makes This an Exciting Development

While not all businesses may see the need for this feature, a section of local SEOs and businesses have been looking for a way to promote certain products at the top of the page. This feature gives them the ability to put the best of their products high up in their Google local search and Maps listings.

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