by alphaseo | Oct 5, 2020 | 2020, October
Considering the growing popularity of online retail shopping, Microsoft Advertising is now looking for ways to help retail partners make the most of it. Image Source: https://about.ads.microsoft.com Here’s an announcement they made last month: “…the availability...
by alphaseo | Sep 4, 2020 | 2020, September
Google recently made an announcement that its Structured Data Testing Tool will be replaced with the Rich Results Tool that is newly out of beta. Here is what Google said in favor of the Rich Results Tool: “Here are some reasons the new tool will serve you better: It...
by alphaseo | Sep 4, 2020 | 2020, September
On July 30th, Google launched the new Black-owned attribute on Google My Business. Just as businesses can tag themselves as ‘veteran-led’ or ‘women-led’ in the Highlights section of their listing, businesses can now also tag themselves as ‘black-owned.’ Image...
by alphaseo | Sep 4, 2020 | 2020, September
Google has always tried to create a social media platform that generates the same level of buzz as platforms like Facebook and Instagram. In what proves to be yet another shot at creating a social media platform that will gain adoption, Google has started introducing...
by alphaseo | Sep 4, 2020 | 2020, September
Google’s Local Service Ads is nothing but a locally focused, simplified, pay-per-lead program available to specific industries. To take part, businesses must go through a screening process where they submit their insurance, license, certification, and degree...
by alphaseo | Aug 5, 2020 | 2020, August
In addition to using organic tricks, around 80% of local marketers are buying ads on Google. This figure is almost 10% more than last year, as revealed by a MOZ survey of 1,300 local marketing agencies, small businesses, and multi-location executives. The survey also...
