Google has rolled out a subtle but meaningful update to the Google Business Profile (GBP) Posts creation tool. While the core features remain unchanged, the posting experience is now smoother and more streamlined.
Quick Refresher: What’s the GBP Posts Tool?
If you’re new to it, GBP Posts lets you share timely updates, events, promotions, and announcements directly on your Google Search and Maps listings. Think of it as your online shop window—always visible, always free.
This latest refresh doesn’t reinvent the tool’s purpose, but it does make creating and managing posts much more efficient.
What’s Included in the August 2025 Update
- Centralized Dashboard: The old “Add Update” button is gone. Instead, you’ll now find a single hub where all your posts complete with type, status, and creation date—can be viewed, edited, and managed.
- Unified Creation Flow: Whether it’s an update, offer, or event, everything is now built from one simplified dialog box. No extra clicks to find the right format.
- Polished Interface: Small design enhancements make the layout cleaner and more intuitive, giving you a more pleasant experience without changing the core functionality.
The redesign aims to enhance the tool’s intuitiveness, encouraging businesses to post more frequently and maintain engaging profiles.
Best Practices for Getting the Most Out of GBP Posts
- Post Regularly: Since posts typically archive after about seven days, aim to share updates weekly.
- Use Eye-Catching Visuals: High-quality photos or short videos grab attention far better than generic stock images.
- Keep It Direct: Write short, purposeful copy that tells people exactly what you’re offering.
- Add Strong CTAs: Always include a button— “Buy,” “Order,” or “Learn More”—that leads to a meaningful page (not just your homepage).
- Promote Highlights: Showcase new products, limited-time offers, or special events to stand out.
- Think Local: Naturally include location-based keywords to help with local search visibility.
- Anticipate FAQs: Posts can double as mini answers to common customer questions—which Google rewards with higher visibility.
The Takeaway
This update won’t shake up the digital world, but it makes life easier for business owners who want to stay visible and relevant online. If you’re not posting weekly, consider this your reminder. Google has made the process more seamless—now it’s on you to keep your profile active.