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RECENT POLL SHOWS SEO’S SLOW ON ADOPTION OF GOOGLE ANALYTICS 4 - Alpha SEO
Alpha SEO

RECENT POLL SHOWS SEO’S SLOW ON ADOPTION OF GOOGLE ANALYTICS 4

by | Mar 14, 2023 | 2023, March

According to a poll recently conducted by Carrie Hill, one of the SEN MasterMind panel members, asking SEOs about their adoption of Google Analytics 4, shows very few SEOs are adapting well to it.

Here are the Poll Results:
Google Analytics 4,

The above tweet shows over 300 SEOs responded, with only about 18% saying they are collecting and using data. About 42% have just collected data, and about 40% had nothing meaningful to report.

Final Takeaway

  • Universal (Google) Analytics 3 will stop processing new hits from July 1, 2023. And, as your Universal Analytics data will not migrate to GA4, you need to get GA4 set up as soon as possible so you can compare data year over year.
  • The following timeline will help you get a better understanding:
  • You can continue to use and collect new data in your Universal Analytics properties until July 1, 2023.
  • After July 1, you’ll be able to access your previously processed data in your Universal Analytics property for at least six months.
  • If your data is important to you, then you should export your historical reports.
  • Google is yet to provide a date from when existing Universal Analytics properties will no longer be available.
  • Be aware that after this future date, you’ll no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API.