WEBSITE REDESIGN CHECKPOINTS: 6 STEPS FOR SUCCESS

Website redesign is complicated. Here are some steps to take away before, during, and post-launch to avoid an SEO disaster when redesigning your site. 1. Take inventory of your current site Before changing anything, you need to take a snapshot of what your site and...

INSTAGRAM PRODUCT TAGS ROLLING OUT TO ALL U.S. USERS

Instagram will open product tagging to every user in the U.S. The ability to tag products is starting to roll out now and will become available to everyone within the next few months. Product tagging debuted on the platform in 2016 as its initial foray into...

URL CHANGES FOR GOOGLE SEARCH CAN TAKE A LONG TIME

Google’s Search Advocate, John Mueller, revealed that changes to a site’s URL structure is not so easy for search engines. Google recently put out a short, 2-minute video explaining the kind of SEO impact you should brace for if and when you decide to change your...

GOOGLE LAUNCHES A NEW FEATURE – “SHOPS”

Google recently launched “Shops” to help customers with their shopping-related queries. The initial search result shows only three shops but users can expand the results to view more merchants. The results are based on organic search ranking. Google has further...

GOOGLE RELEASED A NEW API FOR SEARCH CONSOLE PROFILE

Last month Google released a new API for Search Console — the URL Inspection API. Now you have a developer tool that can debug and optimize your web pages. Isn’t that great! While launching this tool, Google said, “Today we’re launching the new Google Search Console...